We choose Azaria’s design because it really stood out to the design team. The monochrome palette was unique and different from all the other sketches sent in. It was clear that this designer had an individual vision and a special aesthetic perspective. Furthermore, the striking graphic pattern emblazoned on the shirt created a strong and punchy look. Overall, the design had a modern and fashionable feel. The team felt this doll would be perfect for anyone keen to express their own artistic point of view.

Moreover, Nicky’s story captured our imagination. Her story extolls the virtue of preserving in the face of adversity and celebrating what makes you uniquely you, even if it isn't popular or trendy. We think that these are important lessons that align with the Ruby Red Fashion Friends philosophy. Nicky shows us that we should always be proud of who we are!

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Nicky’s final design stays true to Azaria’s black & white concept and makes sure to include her bold red lip. The red lip adds a dashing splash of color to an otherwise limited palette. In contrast to the small collection of colors present, the finished product has lots of different textures that make the outfit really pop! Nicky is dressed in sequins, vinyl, embroidery, and more - meaning this doll will be super fun to play with and touch! Additionally, Nicky’s design is chock full of accessories. She wears uber-fashionable fingerless gloves, punky chunky black boots, and a silver chain necklace. She can be dressed up or down, perfect for any occasion.