Meet our First Competition-Winning Doll: Nicky

Learn all about our fan collaboration!

Azaria Summer Kelly's Original Sketch 

Azaria Summer Kelly holding the doll she designed 

Azaria unboxing her special gift 

After months of tense anticipation, we are finally ready to release the first of our competition-winning dolls! This doll was designed by Azaria Summer Kelly (Age 12), read her story here:

This is Nicky. She loves anything black and white. She wanted to start her own business where she paints black and white pictures. First people didn’t like any of her pictures. But one day, a woman dressed fully in black and white saw Nicky’s paintings. She told Nicky that they were the best artworks she had ever seen. She bought one and put it up in her house.

That day proved to Nicky that if you keep working towards your dreams you will fulfill them. All she needed was one person to show her that her work was appreciated. She never gave up on believing after that. She knew that she could do anything if she believed.

                                                                       By Azaria Summer Kelly

Nicky's Story by Azaria Summer Kelly

Our Designer Cary's work with Azaria's design

A prototype of Nicky's outfit

We choose Azaria’s design because it really stood out to the design team. The monochrome palette was unique and different from all the other sketches sent in. It was clear that this designer had an individual vision and a special aesthetic perspective. Furthermore, the striking graphic pattern emblazoned on the shirt created a strong and punchy look. Overall, the design had a modern and fashionable feel. The team felt this doll would be perfect for anyone keen to express their own artistic point of view.

Moreover, Nicky’s story captured our imagination. Her story extolls the virtue of preserving in the face of adversity and celebrating what makes you uniquely you, even if it isn't popular or trendy. We think that these are important lessons that align with the Ruby Red Fashion Friends philosophy. Nicky shows us that we should always be proud of who we are!


Nicky’s final design stays true to Azaria’s black & white concept and makes sure to include her bold red lip. The red lip adds a dashing splash of color to an otherwise limited palette. In contrast to the small collection of colors present, the finished product has lots of different textures that make the outfit really pop! Nicky is dressed in sequins, vinyl, embroidery, and more - meaning this doll will be super fun to play with and touch! Additionally, Nicky’s design is chock full of accessories. She wears uber-fashionable fingerless gloves, punky chunky black boots, and a silver chain necklace. She can be dressed up or down, perfect for any occasion.

Once again, we want to say thank you to Azaria Summer Kelly for her impeccable taste, superb sketch, and meaningful story. We are sure you will have a bright future in doll design, maybe even at Ruby Red Galleria!

Stay tuned for more details and behind-the-scenes info on the rest of our competition-winning dolls.


What do you think of this fan collaboration? Do you have any predictions for the next competition-winning dolls? Let us know in the comments or email us at [email protected]

Available for pre-order 1 July 10.00am (US East Coast Time)

Learn more:

Join our competition for the chance to win exclusive prizes!

Win your very own Nicky doll!

Visit our social media pages and answer this question: What is the name of Nicky’s young designer? 

There will be 2 lucky winners! Make sure to comment on our FB & IG posts for a chance to win!

Visit our Facebook and IG pages and answer this question in the comment box of Nicky’s post on 27 June.


Terms & Conditions

Participants of this contest must carefully read and agree to the following terms before joining. Entry into the competition is considered as

acceptance of the following Terms and Conditions:

1. Individuals under the age of 18 must ensure they have permission from a parent and or legal guardian before submitting their entry.

2. Each of the Facebook and Instagram accounts can join this activity ONE time only.

3. Any comments/answers not related to the question will be disqualified.

4. The prize is as stated and no alternatives will be offered. The new outfit cannot be exchanged for regular currency.

5. This competition is organized by RRFF and is not related to or in collaboration with Instagram and Facebook.

6. RRFF reserve the final rights to decide the winner(s) and amend rules.

7. The end of the activity will be 30 June 2022

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