Dorothy’s outfit is inspired by Japanese landscapes and the country’s fashion. Japan is famous for niche micro-trends, such as Lolita, decora, or Harajuku styles. Unlike these styles that reference maximalism, incorporate clashing colors, and often skew more futuristic, Mori fashion moves away from more outrageous aesthetics to create a more soothing visual experience. Mori fashion is feminine, comfy, and whimsical.
Layering is a key signifier of Mori fashion - Dorothy’s outfit consists of many cutesy layers. She wears a cream blouse under a tea dress. Over her dress, she wears a snuggly knit cardigan and under it a pair of tights. To channel the juvenile spirit of Mori fashion, Dororthy’s outfit has sweet childlike elements in the beige blouse’s peter pan collar and her mary-jane footwear decorated with bows. Dorothy’s outfit also takes cues from some of the more quirky aspects of Mori fashion. The stripes on her tights and polka dots on her dress express the more playful side of the subculture. Her outfit is also practical - her baker boy hat keeps her warm and dry on long walks, and her vintage-look satchel bag is perfect for foraging mushrooms and nuts in the forest.
To create a delightful and carefree aesthetic, Jana has combined the rich colors of ancient woodlands with a rustic fashion sensibility. We hope you love this girl as much as we do!