The first original Ruby Red Fashion Friends doll is Dream Big Bella. Bella’s titular phrase ‘Dream Big’ features as a graphic on her tank top. This is a signature element of the Fashion Friends dolls, all of the dolls’ inspirational phrases are incorporated into their design. Bella’s message to ‘Dream Big’ hopes to encourage adults and children alike to follow their passions in life. Bella has big dreams of her own, when she gets older she wants to study in the fashion capital of the world, London, and become world renowned for the innovative clothing creations she will make.

Many elements of Bella’s design represent the signature design of the Fashion Friends. For example, her auburn hair is multi-tonal, with blonde highlights, and is styled with two intricate braids. The Fashion Friends line pays special attention to the wig quality of the dolls, ensuring each doll has a unique and interesting hair style. Our Chief designer, Ruby Ho, began her career in wig production, and so the wigs of the dolls have remained a central focus for the design team. Dream Big Bella also features a denim jacket, this also forms part of the Fashion Friends signature look, as all the dolls wear a unique denim item. Our design team wanted the core line of dolls to relate to each other, but still wanted each to look individual and have their own sartorial identity, and so gave each their own twist on a classic denim item. Bella’s jacket is sleeveless and comes in a dark blue wash, perfectly complimenting the brighter patterns of her skirt and leggings.

Since her initial production, Bella has remained a fan favourite in the Ruby Red community, and has since been re-released in multiple limited edition outfits. For example, Bella Hummingbird features this doll dressed in an elaborate pink and white dress, resplendent with ruffles and bows and Cozy Vacation Bella includes the doll dressed in a bohemian floral dress and comes with a comfy hammock for her to relax in.