Blog

After the success of our Freya Flower Fairy doll, we have once again collaborated with Jana Blažková of Wixana’s Dollhouse. Jana is an outstanding artist from the Czech Republic who has made many beautiful dolls. This time, we have collaborated with Jana to bring you four brand new dolls, each to be released every quarter of 2022. The first doll in the series was Josephine, our romantic Princess and the next is ... Daphne, our Boho girl! read more

I succeeded as a mother, but I wish I could be a better daughter. I woke up this morning to find my gifts on the table in the dining room already. A very high-quality foot bath from my eldest son and many beautiful flowers from my younger son and daughter-in-law. I checked my WhatsApp and found the usual “Happy Mother’s day. I love you mom” from my family and the “I will see you at dinner later”. read more

Our designers are constantly inspired by a myriad of cultures, sub-cultures, and styles from all around the world. Nellie and Victor were influenced by the Steampunk sub-culture, Alex by the So-Cal lifestyle, and April by Easter traditions. Our design team wanted to bring you a doll perfect for Springtime, one that encapsulates the vibes of chilling out in a blossom-studded meadow or petting a fluffy white lamb. Therefore, our team looked toward the fashion of tranquil hippy and bohemian traditions.  Inspired by Bohemian cultures and hippy style, Venus is a doll that radiates peace and values freedom. Bohemianism is defined by a commitment to a non-conventional lifestyle, free from the rigidity of modernity and responsibility. Bohemians are wanderers and adventurers who roam untethered by the trappings of work or wealth. They focus on musical, artistic, literary, and spiritual pursuits above all else. Venus invites all to relax into a more bohemian way of life. read more

Every month we hold a photo of the month competition so we can give back to our loyal fans. With help from our fan club, we choose the photo we think is the most beautiful and best fits our monthly theme. Anyone can be a doll photographer! Do you want the honor and glory of winning next month’s competition? Do you want to win fabulous dolls and doll accessories? Follow our doll photography tips and you just might become our next lucky winner! read more

Learn how to make adorable Easter decorations for your dolls to pose and play with! read more

Ruby’s richest source of design inspiration is travel. From dolls inspired by traditional Japanese culture to those influenced by British Royalty, Ruby is always picking up ideas wherever she may be. Our latest dolls are inspired by Ruby’s travels and by the unique perspective of our design team.  read more

As one of the first designers to join the team, there’s no doubt that Cary Fan’s unique creative vision has shaped the company as it stands today. Today we sat down with Cary to chat about her artistic inspiration, sartorial sense and even her favourite music! read more

Thanks to your support, we were able to make a child’s dream come true and uplift children around the world through a donation to the incredible charity UNICEF. read more

After the success of our Freya Flower Fairy doll, we have once again collaborated with Jana Blažková of Wixana’s Doll’s House. Jana is an outstanding artist from the Czech Republic who has made many beautiful dolls. This time, we have collaborated with Jana to bring you four brand new dolls, each to be released every quarter of 2022. The first doll in the series is Josephine, our romantic Princess!  The collaboration began last year, in august of 2021. After seeing Jana’s incredible artwork and Freya Flower Fairy, our fans were clamouring for more outfits designed by her. At the same time, our Chief Designer Ruby Ho was working on a totally unique head sculpt, that she thought would be perfect for Jana to paint. Therefore, the decision was made to bring these elements together to create four special dolls. read more

In 2021 the Ruby Red Fashion Friends brand continued to grow and evolve. This was the year a completely new core line was introduced: the Siblies. The design team wanted to create a companion doll for the original Fashion Friends. The Siblies are the younger siblings of the Fashion Friends and are a little more compact and portable, standing at 12” rather than 14.5”. These new dolls offer a more playful and childlike perspective on the original Fashion Friend doll. read more

Following the release, and ensuing popularity, of the Ruby Red Fashion Friends dolls in 2019, the team started work on the next three core line dolls that would be released in 2020. When expanding the range, the design team wanted to curate a diverse selection of dolls, and therefore created dolls with different features, backgrounds, and styles. read more

In 2019, the Ruby Red team released their first 14.5 inch dolls influenced by contemporary fashion and committed to quality and excellence.  With this, the Ruby Red Fashion Friends were born! The team wanted the dolls to carry inspirational messages of positivity and light, and therefore they were all given their own unique phrase that informed their design and personality. Moreover, the team wanted these dolls to be relatable to a modern audience and share in the aspirations held by many young people and adults alike. Therefore, each doll in the main collection has a back story that shares something about their diverse ambitions and drives. read more