Blog

Wanna know more about the story behind our brand and our founder Ruby This interesting and informative article prepared by our France dealer Un Bonheur de Colibri definitely worth spending some time reading. read more

In order to pay tribute to our most beloved doll artist Dianna Effner, we created 50pcs of one-of-a-kind Dianna RRFF limited edition dolls. To our surprise, these dolls were sold out in just 18minutes 36seconds! All proceedings from this doll (excluding shipping fee) were donated to UFDC (United Federation of Doll Clubs) as per Dianna’s family will. We have to thank you for the support from our fans. Without your support, this "Tribute to Dianna Program" wouldn't have been such a success! Here is a record of how this magical program happened. Tribute to Dianna! read more

This special edition doll combined the signature FAO Toy Soldier image with our award-winning Ruby Red Fashion Friends Let Your Light Shine – Sara. It's something you can't miss when you visit the FAO store for your Christmas purchase! read more

Charlotte is going to be the Bridesmaid of a wedding ceremony and this time her brother George will also join her to be the Pageboy. read more

The first pairs of Lover Dolls in Ruby Red Fashion Friends family were launched to celebrate the Silver Jubilee Marriage of our French dealer Alexandra & Emmanuel of Un Bonheur de Colibri.  read more

Ruby Red Friend Friends members interpreted the latest fashion trend and tried on our brand new outfit collection one by in Ruby Red Fashion Week on 23 Aug – 29 Aug, 2020. read more

We are excited to announce our distribution collaboration with FTK Toys in Russia and Logical Toys & Gifts in New Zealand. If you are interested to distribute our Ruby Red Fashion Friends in your market, please contact us for a discussion. read more

Our first ever limited edition doll for the US market – Baby Blue Rozen was released in July 2020 for Pre-Order and received great feedback from end-consumers. This doll is under our project blue with blue elements included in every accessory. read more

We were invited by Toy Industry Journal to have an interview about the story behind Ruby Red Fashion Friends and also talked about the forecast of our future brand development. read more