Blog

In 2021 the Ruby Red Fashion Friends brand continued to grow and evolve. This was the year a completely new core line was introduced: the Siblies. The design team wanted to create a companion doll for the original Fashion Friends. The Siblies are the younger siblings of the Fashion Friends and are a little more compact and portable, standing at 12” rather than 14.5”. These new dolls offer a more playful and childlike perspective on the original Fashion Friend doll. read more

Following the release, and ensuing popularity, of the Ruby Red Fashion Friends dolls in 2019, the team started work on the next three core line dolls that would be released in 2020. When expanding the range, the design team wanted to curate a diverse selection of dolls, and therefore created dolls with different features, backgrounds, and styles. read more

In 2019, the Ruby Red team released their first 14.5 inch dolls influenced by contemporary fashion and committed to quality and excellence.  With this, the Ruby Red Fashion Friends were born! The team wanted the dolls to carry inspirational messages of positivity and light, and therefore they were all given their own unique phrase that informed their design and personality. Moreover, the team wanted these dolls to be relatable to a modern audience and share in the aspirations held by many young people and adults alike. Therefore, each doll in the main collection has a back story that shares something about their diverse ambitions and drives. read more

Follow our tutorial to make your own adorable little snowman for your dolls to pose and party with! read more

Ruby Red Fashion Friends have just launched our first doll design competition. We want our fans to flex their creative muscle and send us their dream doll designs. To enter, all you need to do is post your one-of-a-kind doll sketch on instagram using the hashtag #rrgfulfullyourdreams. The lucky winner of our design competition will not only receive their design fully realised in doll form, but the doll will also be released as a limited edition doll in 2022!   read more

One of our core goals in RRFF and RubyRedGalleria is to actually engage with of our collectors and even ask them to collaborate on upcoming projects. This way, we can create something new and exciting together. For years, we have been well aware that many doll collectors are excellent designers and seamsters/seamstresses themselves, and sometimes we look at the dolls that others make and a thought pops up: Wow, that is an excellent design. That artist is amazing, I wish I could talk to them and get to know them. You know what would be awesome?  Collaborating with this artist and making a new doll together! Imagine working together to make something beautiful, wouldn’t that be wonderful? read more

Our latest release is a doll inspired by one of our young fans! I received a very creative drawing from a five year old doll enthusiast, who asked me to turn that drawing into her very own doll. I loved her artwork and admired her ability to express herself visually at such a young age. After asking her some more questions about what she wanted the doll to look like, my team and I set about turning this little girl’s dream doll into a reality. read more

It’s that time of year again when people (and dolls) love to bake lots of wonderful things to eat! When we think of this season, we think of pumpkin pie. Join us as we show you how to make a pumpkin pie for your dolls to bake and serve to their friends! read more

An exclusive interview with our Chief designer, Ruby Ho. Ruby tells us all about the inspiration behind her designs, upcoming projects and how her childhood shapes the dolls she makes today. read more

Cause a scream this Halloween with this cute and creepy witch’s broom! read more

Construction has finally finished on our brand new showroom! Join us as we take a look around and discover some of the stories behind our most interesting dolls! read more

Summer is in full swing and we want to get as much fun out of it as we can! So do our dolls, so join us as we make a fun and realistic looking pool for our Fashion Friends to enjoy. They’ll love soaking in the sun on the pool deck or splashing in the pretend water in the pool. How many of your doll friends will come to play? read more